![]() ![]() ![]() 17 or Saturday, April 12) and another paired with a predetermined Preds game at some point during the season. ![]() Blackhawks game, you will have to buy two tickets: one to the Preds-Hawks game of your choice (Saturday, Nov. or Aurora, Ill., if you want to buy single-game tickets to a Preds vs. Meaning, no matter where you live, whether it’s Brentwood, Tenn. In response to the droves of Chicago fans, the Predators are now packaging all single-game tickets against the Blackhawks with other games during the 2013-14 season. ![]() Ticket bundling is used to target fans who only want tickets to certain games, in this case the Chicago games, but rather than having the ticket demand raise prices on everyday Preds fans, the team uses bundling and dynamic pricing to recoup money from one-time buyers, which ultimately saves their loyal fans money. Nashville has used dynamic pricing for years, but the effects of the new bundling process may be perplexing. The packaging of tickets or use of dynamic ticket pricing isn’t a new phenomenon. We are doing this to build something special – to add value and to thank our fans who pack the building night in and night out, and to provide them with the best possible game experience.” What we are seeing in Smashville is similar to teams who – while they may have struggled to fill their buildings just a handful of years ago – now must package tickets or place prospective season ticket holders on wait lists because the demand is so high. “Our attendance has been steadily increasing over the past several years, from just a couple of sellouts a few seasons ago, to the highest average attendance in franchise history at more than 99 percent capacity. “Our passionate fan base continues to grow thanks to our on-ice successes, our offseason additions and the growth of the organization as a whole,” Nashville Predators President Sean Henry said. But with the success comes an increased demand for tickets, not only from the Nashville market but from other markets around the League, and the Predators have had to respond to that demand with new ticketing policy which bundles tickets to their most in demand games. With that growth, a more stable business platform has emerged allowing the front office to do everything in its power to stay competitive on the ice and the “seventh man” has returned the favor by showing unwavering support for their hometown team and growing its ranks. Once you’ve pulled those fans in by winning games, you work to create a special bond with those fans, you take care of those fans by offering the best possible ticketing options and keeping prices down, then you reinvest the revenue generated by those fans back into the team and the venue.įor the past couple of seasons in Nashville, the Predators have been able to accomplish all of the tasks above, while strengthening that bond with their fan base. The two go hand-in-hand, the more games you win, the more fans you attract. There are two things every professional sports franchise must do in order to continue growing as an organization: win games in their home venue and take care of their fan base. ![]()
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